Privacy Policy
Last updated: January 1, 1970
At my.potential ("Platform", "we", "our", "us"), your privacy matters deeply to us.
We understand that financial stress and personal circumstances are sensitive topics, and we are committed to treating your information with care, respect, and transparency.
This Privacy Policy explains:
- what information we collect
- how we use it
- how we protect it
- your rights regarding your data
By using the Platform, you agree to this Privacy Policy.
1. Our Privacy Commitment
We believe privacy should be simple.
We do not sell your personal data.
We do not rent your information to advertisers.
We do not share your information with third parties for marketing purposes.
We will take reasonable technical and organisational measures to help protect your information from unauthorised access, misuse, loss, or disclosure.
While no system can ever guarantee complete security, protecting user trust is extremely important to us.
2. Information We Collect
We may collect information such as:
- first name
- email address
- login credentials
- onboarding responses
- preferences and interests
- usage activity within the Platform
- device/browser information
- location information (where enabled)
We only collect information reasonably necessary to provide and improve the Platform experience.
3. How We Use Your Information
We use information to:
- personalise recommendations
- improve user experience
- help users explore relevant opportunities
- provide account access
- improve Platform performance
- troubleshoot technical issues
- communicate important updates
We may also use aggregated, anonymous usage insights to improve the Platform.
This aggregated information cannot reasonably identify individual users.
4. We Do Not Sell Your Data
my.potential does not sell user data.
We do not provide personal information to third parties in exchange for money or advertising benefits.
Your information is not a product.
5. Third-Party Services
The Platform may use trusted third-party providers to support services such as:
- authentication
- hosting
- analytics
- infrastructure
- email delivery
These providers may process limited information only as necessary to help operate the Platform.
We aim to use reputable providers with reasonable privacy and security standards.
6. AI & Personalisation
Some Platform recommendations may be generated using automated systems or artificial intelligence technologies.
These systems may use onboarding responses and usage information to personalise suggestions.
We do not use your personal information to train public AI systems.
We aim to minimise unnecessary exposure of user information wherever reasonably possible.
7. Data Security
We take reasonable steps to protect information using:
- secure infrastructure
- authentication systems
- restricted access controls
- encrypted services where available
- modern cloud security practices
However, no digital system can ever be completely secure.
Users acknowledge that internet-based services carry inherent security risks.
8. Your Choices
You may:
- update your account information
- request deletion of your account
- stop using the Platform at any time
You can delete your account at any time from Settings → Privacy & Security → Delete account. For other privacy assistance, contact hello@mypotential.au.
9. Cookies & Analytics
We may use cookies or analytics tools to:
- improve usability
- understand feature usage
- enhance performance
- remember preferences
These tools help us improve the Platform experience.
Users can typically manage cookie preferences through their browser settings.
10. Children's Privacy
The Platform is not intended for children under 16 years old.
We do not knowingly collect personal information from children.
11. International Users
Users understand that information may be processed or stored using cloud infrastructure located in different jurisdictions.
We aim to use reputable providers with reasonable data protection standards.
12. Changes to This Policy
We may update this Privacy Policy from time to time.
Updated versions will be published on the Platform with a revised effective date.
Continued use of the Platform after updates constitutes acceptance of the revised policy.
13. Contact
If you have privacy questions or requests, contact: